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When a monopolistically competitive firm raises its price,


A) quantity demanded falls to zero.
B) quantity demanded declines but not to zero.
C) the market supply curve shifts outward.
D) quantity demanded remains constant.

E) All of the above
F) B) and C)

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In the short run, a firm in a monopolistically competitive market operates much like a


A) firm in a perfectly competitive market.
B) firm in an oligopoly.
C) monopolist.
D) monopsonist.

E) B) and D)
F) A) and B)

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In a long-run equilibrium,


A) excess capacity applies to monopolistically competitive firms but not to competitive firms.
B) zero economic profit applies to competitive firms but not to monopolistically competitive firms.
C) markup over marginal cost applies to both monopolistically competitive and competitive firms.
D) product variety externalities apply to both perfectly competitive firms and monopolistically competitive firms.

E) All of the above
F) B) and C)

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A monopolistically competitive market is like both a competitive market and a monopoly in that


A) all three market structures feature easy entry by new firms in the long run.
B) firms in all three market structures maximize profit by producing an output level where marginal revenue equals marginal cost.
C) firms in all three market structures produce the welfare-maximizing level of output.
D) All of the above are correct.

E) A) and B)
F) C) and D)

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Monopolistic competition is an


A) inefficient market structure because there is deadweight loss.
B) inefficient market structure because price exceeds marginal cost.
C) efficient market structure because free entry drives long-run profits to zero.
D) Both a and b are correct.

E) None of the above
F) C) and D)

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Figure 16-10 The figure is drawn for a monopolistically-competitive firm. Figure 16-10 The figure is drawn for a monopolistically-competitive firm.   -Refer to Figure 16-10. At what quantity of output does average revenue exceed marginal revenue by $66.66? A)  at 100 units of output B)  somewhere between 100 and 133.33 units of output C)  at 133.33 units of output D)  at 154.92 units of output -Refer to Figure 16-10. At what quantity of output does average revenue exceed marginal revenue by $66.66?


A) at 100 units of output
B) somewhere between 100 and 133.33 units of output
C) at 133.33 units of output
D) at 154.92 units of output

E) A) and B)
F) C) and D)

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When a monopolistically competitive firm is in long-run equilibrium,


A) price is equal to average total cost.
B) price is equal to marginal cost.
C) price is equal to marginal revenue.
D) the firm operates at its efficient scale.

E) All of the above
F) A) and B)

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Discuss how brand names may enhance the efficiency of markets in a less developed country.

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Recognizable brand names signal quality ...

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Firms that spend the greatest percentage of their revenue on advertising tend to be firms that sell


A) industrial products.
B) homogeneous products.
C) consumer goods for which there are no close substitutes.
D) highly-differentiated consumer goods.

E) A) and B)
F) A) and C)

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Which of the following markets impose deadweight losses on society?


A) (i) and (ii) only
B) (ii) and (iii) only
C) (i) and (iii) only
D) (i) only

E) A) and D)
F) A) and B)

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Which of the following industries has the highest concentration ratio?


A) jeans
B) fruit
C) household laundry equipment
D) restaurants

E) None of the above
F) A) and C)

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Figure 16-11 Figure 16-11   -Refer to Figure 16-11. If this firm profit-maximizes, how much profit or loss will it earn? -Refer to Figure 16-11. If this firm profit-maximizes, how much profit or loss will it earn?

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Which of the following statements is not correct?


A) Critics of advertising argue that firms advertise to manipulate consumers' tastes.
B) Defenders of advertising argue that advertising provides valuable product information to consumers.
C) An industry with many brand name products will be more competitive than one with many generic products.
D) The willingness of a firm to spend a large amount of money on advertising can signal the quality of the product.

E) C) and D)
F) A) and B)

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When a firm operates at efficient scale, it is producing at the minimum point on its average total cost curve.

A) True
B) False

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If regulators required firms in monopolistically competitive markets to set price equal to marginal cost,


A) firms would respond by lowering their costs.
B) firms would require a subsidy to stay in business
C) new firms that enter the market would operate at efficient scale.
D) the most efficient firms would not be affected.

E) C) and D)
F) B) and D)

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When existing firms lose customers and profits due to entry of a new competitor, a


A) predatory-pricing externality occurs.
B) consumption externality occurs.
C) business-stealing externality occurs.
D) product-variety externality occurs.

E) B) and C)
F) B) and D)

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The LookGood BePopular (LGBP) Clothing Company embarked on a new advertising campaign in which a group of young beautiful people are having fun eating out at a restaurant wearing the company's clothes. Critics of advertising argue that this advertisement


A) causes demand for LGBP Clothing to be less elastic.
B) is more effective than other forms of advertisement because of its content.
C) will cause the market to be more competitive.
D) Both a and b are correct.

E) A) and B)
F) A) and C)

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Scenario 16-3 Peter operates an ice cream shop in the center of Fairfield. He sells several unusual flavors of organic, homemade ice cream so he has a monopoly over his own ice cream, though he competes with many other firms selling ice cream in Fairfield for the same customers. Peter's demand and cost values for sales per day are given in the table below. (Everyone who purchases Peter's ice cream buys a double scoop cone because it's so delicious.) Scenario 16-3 Peter operates an ice cream shop in the center of Fairfield. He sells several unusual flavors of organic, homemade ice cream so he has a monopoly over his own ice cream, though he competes with many other firms selling ice cream in Fairfield for the same customers. Peter's demand and cost values for sales per day are given in the table below. (Everyone who purchases Peter's ice cream buys a double scoop cone because it's so delicious.)   -Refer to Scenario 16-3. When Peter maximizes his profits, what is his total cost per day? -Refer to Scenario 16-3. When Peter maximizes his profits, what is his total cost per day?

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A monopolistically competitive firm faces the following demand curve for its product: A monopolistically competitive firm faces the following demand curve for its product:   The firm has total fixed costs of $120 and a constant marginal cost of $12 per unit. We can conclude that A)  firms will exit this market. B)  firms will enter this market. C)  this market is in long-run equilibrium. D)  this firm is operating at its efficient scale. The firm has total fixed costs of $120 and a constant marginal cost of $12 per unit. We can conclude that


A) firms will exit this market.
B) firms will enter this market.
C) this market is in long-run equilibrium.
D) this firm is operating at its efficient scale.

E) B) and C)
F) A) and C)

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Advertising


A) provides information about products, including prices and seller locations.
B) has been proven to increase competition and reduce prices compared to markets without advertising.
C) signals quality to consumers, because advertising is expensive.
D) All of the above are correct.

E) A) and B)
F) C) and D)

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