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Table 15-7 Sally owns the only shoe store in town. She has the following cost and revenue information. Table 15-7 Sally owns the only shoe store in town. She has the following cost and revenue information.   -Refer to Table 15-7. What is the total revenue from selling 6 pairs of shoes? A)  $100 B)  $600 C)  $625 D)  $660 -Refer to Table 15-7. What is the total revenue from selling 6 pairs of shoes?


A) $100
B) $600
C) $625
D) $660

E) A) and B)
F) B) and D)

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The profit that a monopolist earns represents a loss to society that is measured through deadweight loss.

A) True
B) False

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If a monopoly lowers its price, its


A) total revenue must increase.
B) total revenue must decrease.
C) marginal revenue must increase.
D) marginal revenue must decrease.

E) B) and D)
F) A) and C)

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Figure 15-4 Figure 15-4   -Refer to Figure 15-4. A profit-maximizing monopoly's total revenue is equal to A)  P5 x Q3. B)  P4 x Q5. C)  (P5-P3)  x Q3. D)  (P5-P4)  x Q3. -Refer to Figure 15-4. A profit-maximizing monopoly's total revenue is equal to


A) P5 x Q3.
B) P4 x Q5.
C) (P5-P3) x Q3.
D) (P5-P4) x Q3.

E) A) and D)
F) A) and C)

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Scenario 15-5 An airline knows that there are two types of travelers: business travelers and vacationers. For a particular flight, there are 100 business travelers who will pay $600 for a ticket while there are 50 vacationers who will pay $300 for a ticket. There are 150 seats available on the plane. Suppose the cost to the airline of providing the flight is $20,000, which includes the cost of the pilots, flight attendants, fuel, etc. -Refer to Scenario 15-5. How much additional profit can the airline earn by charging each customer their willingness to pay relative to charging a flat price of $600 per ticket?


A) $15,000
B) $25,000
C) $40,000
D) $70,000

E) A) and B)
F) A) and C)

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Table 15-7 Sally owns the only shoe store in town. She has the following cost and revenue information. Table 15-7 Sally owns the only shoe store in town. She has the following cost and revenue information.   -Refer to Table 15-7. What is the marginal cost of the 6th pair of shoes? A)  $44 B)  $46 C)  $55 D)  $60 -Refer to Table 15-7. What is the marginal cost of the 6th pair of shoes?


A) $44
B) $46
C) $55
D) $60

E) C) and D)
F) B) and D)

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A monopoly firm is a price


A) taker and has no supply curve.
B) maker and has no supply curve
C) taker and has an upward-sloping supply curve.
D) maker and has an upward-sloping supply curve.

E) A) and D)
F) A) and C)

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Figure 15-22 Figure 15-22   -Refer to Figure 15-22. If the monopolist uses perfect price discrimination, how much profit does the firm earn? -Refer to Figure 15-22. If the monopolist uses perfect price discrimination, how much profit does the firm earn?

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A monopolist that can practice perfect price discrimination will not impose a deadweight loss on society.

A) True
B) False

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Figure 15-22 Figure 15-22   -Refer to Figure 15-22. How much profit will this monopolist earn if it charges each consumer the same price? -Refer to Figure 15-22. How much profit will this monopolist earn if it charges each consumer the same price?

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For a monopoly, the socially efficient level of output occurs where


A) marginal revenue equals marginal cost.
B) average revenue equals marginal cost.
C) marginal revenue equals average total cost.
D) average revenue equals average total cost.

E) A) and C)
F) A) and B)

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In order for a firm to maximize profits through price discrimination, the firm must have some market power and be able to prevent arbitrage.

A) True
B) False

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Scenario 15-4 Suppose a monopolist has a demand curve that can be expressed as P=90-Q. The monopolist's marginal revenue curve can be expressed as MR=90-2Q. The monopolist has constant marginal costs and average total costs of $10. -Refer to Scenario 15-4. The profit-maximizing monopolist will produce an output level of


A) 80 units.
B) 40 units.
C) 20 units.
D) 10 units.

E) A) and B)
F) A) and C)

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Average revenue for a monopoly is the total revenue divided by the quantity produced.

A) True
B) False

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Table 15-16 A monopolist faces the following demand curve: Table 15-16 A monopolist faces the following demand curve:   -Refer to Table 15-16. The monopolist has total fixed costs of $40 and a constant marginal cost of $5. At the profit-maximizing level of output, the monopolist's average total cost is A)  $9.00. B)  $7.50. C)  $6.74. D)  $5.82. -Refer to Table 15-16. The monopolist has total fixed costs of $40 and a constant marginal cost of $5. At the profit-maximizing level of output, the monopolist's average total cost is


A) $9.00.
B) $7.50.
C) $6.74.
D) $5.82.

E) A) and B)
F) B) and C)

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Figure 15-20 Figure 15-20   -Refer to Figure 15-20. The consumer surplus at the monopolist's profit­maximizing price is A)  $450. B)  $900. C)  $1,350. D)  $2,025. -Refer to Figure 15-20. The consumer surplus at the monopolist's profit­maximizing price is


A) $450.
B) $900.
C) $1,350.
D) $2,025.

E) B) and C)
F) A) and D)

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Because many good substitutes exist for a competitive firm's product, the demand curve that it faces is


A) unit-elastic.
B) perfectly inelastic.
C) perfectly elastic.
D) inelastic only over a certain region.

E) B) and C)
F) None of the above

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For a monopolist, when does marginal revenue exceed average revenue?


A) never
B) when output is less than the profit-maximizing level of output
C) when output is greater than the profit-maximizing level of output
D) for all levels of output greater than zero

E) A) and B)
F) A) and C)

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Government intervention is always preferable to doing nothing when reducing the social inefficiencies of monopoly.

A) True
B) False

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Figure 15-7 Figure 15-7   -Refer to Figure 15-7. In order to maximize profits, the monopolist should charge a price of  A)  $9. B)  $12. C)  $20. D)  $23. -Refer to Figure 15-7. In order to maximize profits, the monopolist should charge a price of


A) $9.
B) $12.
C) $20.
D) $23.

E) A) and B)
F) C) and D)

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