Question 1

_____ are needs that we learn during our lifetime.

Accepted Answer

A)   Values
B)   Wants
C)   Ethics
D)   Desires
E)   IdealsF) A) and B)
G) A) and E)

Question 2

Consumer concern about food contamination from pathogenic bacteria is generally nonexistent because most people view food safety as a government issue.The element of perception responsible for this interpretation is called

Accepted Answer

A)   attitude.
B)   learning.
C)   motivation.
D)   cognition.
E)   screening.F) A) and B)
G) A) and D)

Question 3

_____ is the mental and emotional processes and the physical activities of people who purchase and use goods and services to satisfy particular needs and wants.

Accepted Answer

A)   Consumer behavior
B)   Stimulus response
C)   Cognitive learning
D)   Psychological response
E)   Customer fulfillmentF) B) and D)
G) B) and C)

Question 4

At a wine tasting,Joni sees a case of blue bottles of wine and,intrigued by the color,decides to try a glass.It tastes slightly sweet to her and she decides to buy a whole case.Hermina notices the same brand of wine,but to her it tastes more bitter than sweet,so she keeps looking around the store.Their difference in behavior most likely occurs because of their differing

Accepted Answer

A)   perceptions.
B)   cultures.
C)   social classes.
D)   beliefs.
E)   knowledge.F) C) and E)
G) B) and C)

Question 5

Which of the following is an example of habit acquisition?

Accepted Answer

A)   For every ten cups of coffee you purchase at a local convenience store, you get one free.
B)   A salesclerk gives out free samples of Bush's brand home style chili at Sam's Club.
C)   Reynar, a long-time Crest toothpaste user, receives a coupon for a free trial-size of Rembrandt toothpaste in the mail.
D)   Verizon wireless offers customers a discount on their new phone purchase in exchange for signing a two-year contract when they sign up for service.
E)   The new Kroger supermarket is holding a grand opening with numerous buy-one-get-one-free items to attract shoppers from other supermarkets.F) B) and D)
G) C) and D)

Question 6

In a study in the Netherlands,Belgium,and Germany,respondents were asked to rate imported meat against locally produced meat.In all cases,locally produced meat was rated much higher even though the meat from all three nations is virtually indistinguishable by sight,taste,or smell._____ screens based on learned factors most likely led to this perceived differences.

Accepted Answer

A)   Physiological
B)   Rational
C)   Functional
D)   Psychological
E)   Self-actualizingF) A) and B)
G) A) and C)

Question 7

Define consumer behavior.

Accepted Answer

Consumer behavior: The activit...

Question 8

_____ is the personalized way we sense,interpret,and comprehend various stimuli.

Accepted Answer

A)   Habit
B)   Learning
C)   Perception
D)   Motivation
E)   AttitudeF) A) and B)
G) D) and E)

Question 9

Destini Heavy-Runner is looking to diversify her investments.She talks to her grandmother and then reads up on several companies she might buy stock in before discussing them with her financial advisor.Which of the following best describes the method Destini is using to learn more about her investing options?

Accepted Answer

A)  stimulus-response theory
B)   peripheral route to persuasion
C)   central route to persuasion
D)   conditioning theory
E)   cognitive theoryF) C) and E)
G) A) and B)

Question 10

Why does the Organization of American Milk Processing use a variety of different celebrities in its "Got Milk" ad campaign?

Accepted Answer

The American Milk Processing u...

Question 11

According to the _____,people strive to justify their behavior by reducing the degree to which their beliefs or impressions are inconsistent with reality.

Accepted Answer

A)   cognitive theory of satisfaction
B)   stimulus-response theory
C)   equity theory
D)   theory of cognitive dissonance
E)   expectancy theoryF) B) and D)
G) D) and E)

Question 12

The acquired mental position we hold regarding some idea or object is called a(n)

Accepted Answer

A)   cognition.
B)   perception.
C)   attitude.
D)   motivation.
E)   stimulation.F) B) and C)
G) C) and D)

Question 13

Which of the following promotions is intended to help the advertiser meet the goal of habit reinforcement?

Accepted Answer

A)   For every ten cups of coffee you purchase at a local convenience store, you get one free.
B)   A salesclerk gives out free samples of Bush's brand home style chili at Sam's Club.
C)   Sam sees a comparative ad showing the superiority of Coors beer over Anheuser-Busch beer.
D)   A vacuum cleaner salesperson offers to clean the living room carpet of the Truman household.
E)   A new laundry shop offers a one-time free trial for all customers.F) C) and D)
G) A) and D)

Question 14

When Diego sees the red price tag on a snowboard at REI,he is responding to a stimulus.

Accepted Answer

A) True 
 B)False

Question 15

Define culture and contrast it to subculture.

Accepted Answer

Culture: A homogeneous social group's wh...

Question 16

List the elements of the human communication process model and briefly describe each.

Accepted Answer

The various parts of the human communica...

Question 17

What is the first step in the basic consumer decision process?

Accepted Answer

A)   evaluating options
B)   identifying motivations
C)   making comparisons
D)   recognizing a problem
E)   seeking more informationF) A) and E)
G) B) and C)

Question 18

What are the two broad categories of learning theories used by most advertisers?

Accepted Answer

A)   cognitive and conditioning theories
B)   central and peripheral route theories
C)   interpersonal and nonpersonal theories
D)   affective and cognitive route theories
E)   psychological and physiological screen theoriesF) None of the above
G) A) and E)

Question 19

Gopal bought a Schwinn road bike in good condition from a used bike shop for $160,thinking he got a steal.When he got home and searched for his bike on the Internet,he found the same model for sale from Walmart for $149 new.Rather than getting upset at the price difference,Gopal justifies the purchase to himself by deciding it was better to support a local bike shop than a chain.Gopal's rationalization is an example of someone trying to

Accepted Answer

A)   use selective perception.
B)   reduce cognitive dissonance.
C)   increase perceptual dissonance.
D)   reduce negative motivation.
E)   explain attitudinal dissatisfaction.F) A) and B)
G) B) and D)

Question 20

What are the three positively originated (transformational)motives?

Accepted Answer

The three positively originated motives-...

Exam 5: Communication and Consumer Behavior

Correct Answer
verified

Which of the following promotions is intended to help the advertiser meet the goal of habit reinforcement?

Correct Answer
verified

Why does the Organization of American Milk Processing use a variety of different celebrities in its "Got Milk" ad campaign?

Correct Answer
verified
The American Milk Processing u...
View Answer

Correct Answer
verified

Which of the following is an example of habit acquisition?

Correct Answer
verified

What is the first step in the basic consumer decision process?

Correct Answer
verified

When Diego sees the red price tag on a snowboard at REI,he is responding to a stimulus.

Correct Answer
verified

According to the _____,people strive to justify their behavior by reducing the degree to which their beliefs or impressions are inconsistent with reality.

Correct Answer
verified

What are the two broad categories of learning theories used by most advertisers?

Correct Answer
verified

_____ is the mental and emotional processes and the physical activities of people who purchase and use goods and services to satisfy particular needs and wants.

Correct Answer
verified

What are the three positively originated (transformational)motives?

Correct Answer
verified
The three positively originated motives-...
View Answer

The acquired mental position we hold regarding some idea or object is called a(n)

Correct Answer
verified

Define culture and contrast it to subculture.

Correct Answer
verified
Culture: A homogeneous social group's wh...
View Answer

List the elements of the human communication process model and briefly describe each.

Correct Answer
verified
The various parts of the human communica...
View Answer

Correct Answer
verified

Correct Answer
verified

_____ are needs that we learn during our lifetime.

Correct Answer
verified

Consumer concern about food contamination from pathogenic bacteria is generally nonexistent because most people view food safety as a government issue.The element of perception responsible for this interpretation is called

Correct Answer
verified

_____ is the personalized way we sense,interpret,and comprehend various stimuli.

Correct Answer
verified

Define consumer behavior.

Correct Answer
verified
Consumer behavior: The activit...
View Answer

Exam 5: Communication and Consumer Behavior

Correct AnswerverifiedShow Answer

Which of the following promotions is intended to help the advertiser meet the goal of habit reinforcement?

Correct AnswerverifiedShow Answer

Why does the Organization of American Milk Processing use a variety of different celebrities in its "Got Milk" ad campaign?

Correct AnswerverifiedThe American Milk Processing u...View AnswerShow Answer

Correct AnswerverifiedShow Answer

Which of the following is an example of habit acquisition?

Correct AnswerverifiedShow Answer

What is the first step in the basic consumer decision process?

Correct AnswerverifiedShow Answer

When Diego sees the red price tag on a snowboard at REI,he is responding to a stimulus.

Correct AnswerverifiedShow Answer

According to the _____,people strive to justify their behavior by reducing the degree to which their beliefs or impressions are inconsistent with reality.

Correct AnswerverifiedShow Answer

What are the two broad categories of learning theories used by most advertisers?

Correct AnswerverifiedShow Answer

_____ is the mental and emotional processes and the physical activities of people who purchase and use goods and services to satisfy particular needs and wants.

Correct AnswerverifiedShow Answer

What are the three positively originated (transformational)motives?

Correct AnswerverifiedThe three positively originated motives-...View AnswerShow Answer

The acquired mental position we hold regarding some idea or object is called a(n)

Correct AnswerverifiedShow Answer

Define culture and contrast it to subculture.

Correct AnswerverifiedCulture: A homogeneous social group's wh...View AnswerShow Answer

List the elements of the human communication process model and briefly describe each.

Correct AnswerverifiedThe various parts of the human communica...View AnswerShow Answer

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

_____ are needs that we learn during our lifetime.

Correct AnswerverifiedShow Answer

Consumer concern about food contamination from pathogenic bacteria is generally nonexistent because most people view food safety as a government issue.The element of perception responsible for this interpretation is called

Correct AnswerverifiedShow Answer

_____ is the personalized way we sense,interpret,and comprehend various stimuli.

Correct AnswerverifiedShow Answer

Define consumer behavior.

Correct AnswerverifiedConsumer behavior: The activit...View AnswerShow Answer

Correct Answer
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Correct Answer
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Correct Answer
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The American Milk Processing u...
View Answer

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
verified

Correct Answer
verified
The three positively originated motives-...
View Answer

Correct Answer
verified

Correct Answer
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Culture: A homogeneous social group's wh...
View Answer

Correct Answer
verified
The various parts of the human communica...
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Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
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Correct Answer
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Consumer behavior: The activit...
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