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Figure 5-4 Figure 5-4   -Refer to Figure 5-4. Assume, for the good in question, two specific points on the demand curve are (Q = 2,000, P= $15)  and (Q = 2,400, P = $12) . Then which of the following scenarios is possible? A)  Both of these points lie on section BC of the demand curve. B)  The vertical intercept of the demand curve is the point (Q = 0, P = $22) . C)  The horizontal intercept of the demand curve is the point (Q = 5,000, P = $0) . D)  Any of these scenarios is possible. -Refer to Figure 5-4. Assume, for the good in question, two specific points on the demand curve are (Q = 2,000, P= $15) and (Q = 2,400, P = $12) . Then which of the following scenarios is possible?


A) Both of these points lie on section BC of the demand curve.
B) The vertical intercept of the demand curve is the point (Q = 0, P = $22) .
C) The horizontal intercept of the demand curve is the point (Q = 5,000, P = $0) .
D) Any of these scenarios is possible.

E) A) and C)
F) A) and B)

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Figure 5-1 Figure 5-1   -Refer to Figure 5-1. Between point A and point B, the slope is equal to A)  -1/4, and the price elasticity of demand is equal to 2/3. B)  -1/4, and the price elasticity of demand is equal to 3/2. C)  -3/2, and the price elasticity of demand is equal to 1/4. D)  -2/3, and the price elasticity of demand is equal to 3/2. -Refer to Figure 5-1. Between point A and point B, the slope is equal to


A) -1/4, and the price elasticity of demand is equal to 2/3.
B) -1/4, and the price elasticity of demand is equal to 3/2.
C) -3/2, and the price elasticity of demand is equal to 1/4.
D) -2/3, and the price elasticity of demand is equal to 3/2.

E) B) and D)
F) B) and C)

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Figure 5-4 Figure 5-4   -Refer to Figure 5-4. If the price increases in the region of the demand curve between points A and B, we can expect total revenue to A)  increase. B)  stay the same. C)  decrease. D)  first increase, then decrease until total revenue is maximized. -Refer to Figure 5-4. If the price increases in the region of the demand curve between points A and B, we can expect total revenue to


A) increase.
B) stay the same.
C) decrease.
D) first increase, then decrease until total revenue is maximized.

E) A) and B)
F) A) and C)

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Figure 5-17 Figure 5-17   -Refer to Figure 5-17. If, holding the supply curve fixed, there were an increase in demand that caused the equilibrium price to increase from $6 to $7, then sellers' total revenue would A)  increase. B)  decrease. C)  remain unchanged. D)  The effect on total revenue cannot be determined from the given information. -Refer to Figure 5-17. If, holding the supply curve fixed, there were an increase in demand that caused the equilibrium price to increase from $6 to $7, then sellers' total revenue would


A) increase.
B) decrease.
C) remain unchanged.
D) The effect on total revenue cannot be determined from the given information.

E) C) and D)
F) B) and C)

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Josh mows lawns. If the demand for lawn-mowing service is elastic and Josh wants to increase his total revenue, he should


A) increase the price of his lawn-mowing service.
B) decrease the price of his lawn-mowing service.
C) reduce the costs of operating his lawn-mowing service.
D) More than one of the above is correct.

E) A) and B)
F) A) and C)

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If we observe that when the price of chocolate increases by 10%, quantity demanded falls by 5%, then the demand for chocolate is price inelastic.

A) True
B) False

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Table 5-11 Table 5-11    -Refer to Table 5-11. Which scenario describes the market for oil in the short run? A)  A B)  B C)  C D)  D -Refer to Table 5-11. Which scenario describes the market for oil in the short run?


A) A
B) B
C) C
D) D

E) C) and D)
F) A) and B)

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Scenario 5-8 Consider the markets for mobile and landline telephone service. Suppose that when the average income of residents of Plainville is $55,000 per year, the quantity demanded of landline telephone service is 12,500 and the quantity demanded of mobile service is 28,000. Suppose that when the price of mobile service rises from $100 to $120 per month, the quantity demanded of landline service decreases to 11,000. Suppose also that when the average income increases to $60,000, the quantity demanded of mobile service increases to 33,000. -Refer to Scenario 5-8. Considering the cross price elasticity of demand for mobile and landline telephone service, is the cross price elasticity of demand positive or negative and do the consumers of Plainville regard these goods as substitutes or complements?

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The cross price elas...

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Cross-price elasticity of demand measures how the quantity demanded of one good changes as the price of another good changes.

A) True
B) False

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In which of the following situations will total revenue increase?


A) Price elasticity of demand is 1.2, and the price of the good decreases.
B) Price elasticity of demand is 0.5, and the price of the good increases.
C) Price elasticity of demand is 3.0, and the price of the good decreases.
D) All of the above are correct.

E) A) and D)
F) B) and D)

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A decrease in supply will cause the largest increase in price when


A) both supply and demand are inelastic.
B) both supply and demand are elastic.
C) demand is elastic and supply is inelastic.
D) demand is inelastic and supply is elastid.

E) B) and C)
F) All of the above

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A perfectly elastic demand implies that


A) buyers will not respond to any change in price.
B) any rise in price above that represented by the demand curve will result in a quantity demanded of zero.
C) quantity demanded and price change by the same percent as we move along the demand curve.
D) price will rise by an infinite amount when there is a change in quantity demanded.

E) B) and C)
F) A) and C)

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The value of the price elasticity of demand for a good will be relatively large when


A) there are no good substitutes available for the good.
B) the time period in question is relatively short.
C) the good is a luxury rather than a necessity.
D) All of the above are correct.

E) A) and C)
F) A) and B)

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Suppose that gasoline prices increase dramatically this month. Lola commutes 100 miles to work each weekday. Over the next few months, Lola drives less on the weekends to try to save money. Within the year, she sells her home and purchases one only 10 miles from her place of employment. These examples illustrate the importance of


A) the availability of substitutes in determining the price elasticity of demand.
B) a necessity versus a luxury in determining the price elasticity of demand.
C) the definition of a market in determining the price elasticity of demand.
D) the time horizon in determining the price elasticity of demand.

E) C) and D)
F) A) and B)

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Suppose the price elasticity of demand for a product is 1.3. If a supplier wants to increase revenue, what change should it make to price, if any?

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If sellers do not adjust their quantity supplied at all in response to a change in price, the price elasticity of supply is


A) zero, and the supply curve is horizontal.
B) zero, and the supply curve is vertical.
C) infinity, and the supply curve is horizontal.
D) infinity, and the supply curve is vertical.

E) A) and B)
F) C) and D)

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Figure 5-21 Figure 5-21   -Refer to Figure 5-21. Using the midpoint method, what is the price elasticity of supply between $5 and $15? -Refer to Figure 5-21. Using the midpoint method, what is the price elasticity of supply between $5 and $15?

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The price ...

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The midpoint method is used to calculate elasticity between two points because it gives the same answer regardless of the direction of the change.

A) True
B) False

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The local bakery makes such great cinnamon rolls that consumers do not respond much at all to a change in the price. If the owner is only interested in increasing revenue, she should


A) lower the price of the cinnamon rolls.
B) leave the price of the cinnamon rolls unchanged.
C) raise the price of the cinnamon rolls.
D) reduce costs.

E) A) and B)
F) B) and C)

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As we move downward and to the right along a linear, downward-sloping demand curve,


A) both slope and elasticity remain constant.
B) slope changes but elasticity remains constant.
C) both slope and elasticity change.
D) slope remains constant but elasticity changes.

E) A) and B)
F) A) and C)

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