A) advertising and sales promotion
B) profit maximization according to the MR = MC rule
C) firms being price takers rather than price makers
D) horizontal demand and marginal revenue curves
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Multiple Choice
A) 20 units
B) 25 units
C) 40 units
D) 80 units
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Multiple Choice
A) are usually associated with "infomercials."
B) are useless to consumers but valuable to firms.
C) are useless to firms but valuable to consumers for their entertainment quality alone.
D) may convey information to consumers by providing them with a signal that firms are willing to spend significant amounts of money to advertise.
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Multiple Choice
A) incomplete markets.
B) imperfectly competitive markets.
C) oligopoly markets.
D) monopolistically competitive markets.
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Multiple Choice
A) The typical monopolistically competitive firm could reduce its average total cost if it produced more output.
B) Monopolistically competitive firms advertise in order to increase the elasticity of the demand curve they face.
C) Expensive advertising might help consumers if it is a signal that the product is good.
D) Brand names acquired at great cost might help consumers by assuring quality.
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Multiple Choice
A) price is equal to average total cost.
B) price is equal to marginal cost.
C) price is equal to marginal revenue.
D) the firm operates at its efficient scale.
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True/False
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Multiple Choice
A) $77
B) $80
C) $84
D) $96
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Multiple Choice
A) consumers are always willing to pay more for brand names.
B) brand names cause consumers to perceive differences that do not really exist.
C) consumers with the lowest levels of income are the most likely to be influenced by brand name advertising.
D) brand names are a form of socially efficient advertising.
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Multiple Choice
A) 4 or fewer units of output.
B) 5 units of output.
C) more than 5 units of output.
D) None of the above are necessarily correct because there is not enough information to tell.
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Multiple Choice
A) has a concentration ratio of less than 50 percent.
B) is a price taker.
C) is a type of imperfectly competitive market.
D) has many firms rather than just one firm or a few firms.
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Multiple Choice
A) a $4 loss
B) a $2 loss
C) a $6 profit
D) a $16 profit
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Multiple Choice
A) not be maximizing its profit.
B) be minimizing its losses.
C) be losing market share to other firms in the market.
D) be operating at excess capacity.
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Multiple Choice
A) see their profits increase.
B) break even.
C) lose money.
D) not really be affected by the law.
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Multiple Choice
A) $8.
B) $12.
C) $16.
D) $18.
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Multiple Choice
A) both market structures feature easy entry by new firms in the long run.
B) the main objective of firms in both market structures is something other than profit maximization.
C) firms in both market structures produce the welfare-maximizing level of output.
D) firms in both market structures set price above marginal cost.
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Multiple Choice
A) suggest that some existing firms will exit the market.
B) suggest that new firms will enter the market.
C) are sustained through government-imposed barriers to entry.
D) are never possible.
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Essay
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Multiple Choice
A) your behavior is rational,but your friend's behavior is clearly irrational.
B) you are clearly irrational,but your friend's behavior is rational.
C) the McDonald's brand name suggests consistent quality.
D) the advertising by McDonald's in Cancun is more persuasive than the advertising by McDonald's in your home town.
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Multiple Choice
A) downward-sloping demand curve,it will always operate with excess capacity.
B) downward-sloping demand curve,it will always operate at its efficient scale.
C) perfectly elastic demand curve,it will always operate with excess capacity.
D) perfectly inelastic demand curve,it will always operate at efficient scale.
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