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Which of the following is a characteristic of oligopoly or monopolistic competition,but not perfect competition?


A) advertising and sales promotion
B) profit maximization according to the MR = MC rule
C) firms being price takers rather than price makers
D) horizontal demand and marginal revenue curves

E) A) and C)
F) A) and B)

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Figure 16-2 This figure depicts a situation in a monopolistically competitive market. Figure 16-2 This figure depicts a situation in a monopolistically competitive market.   -Refer to Figure 16-2.How much output will the monopolistically competitive firm produce in this situation? A)  20 units B)  25 units C)  40 units D)  80 units -Refer to Figure 16-2.How much output will the monopolistically competitive firm produce in this situation?


A) 20 units
B) 25 units
C) 40 units
D) 80 units

E) C) and D)
F) B) and D)

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Advertisements that appear to convey no information at all


A) are usually associated with "infomercials."
B) are useless to consumers but valuable to firms.
C) are useless to firms but valuable to consumers for their entertainment quality alone.
D) may convey information to consumers by providing them with a signal that firms are willing to spend significant amounts of money to advertise.

E) B) and C)
F) A) and D)

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The general term for market structures that fall somewhere in-between monopoly and perfect competition is


A) incomplete markets.
B) imperfectly competitive markets.
C) oligopoly markets.
D) monopolistically competitive markets.

E) B) and C)
F) None of the above

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Which of the following statements is not correct?


A) The typical monopolistically competitive firm could reduce its average total cost if it produced more output.
B) Monopolistically competitive firms advertise in order to increase the elasticity of the demand curve they face.
C) Expensive advertising might help consumers if it is a signal that the product is good.
D) Brand names acquired at great cost might help consumers by assuring quality.

E) A) and B)
F) A) and C)

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When a monopolistically competitive firm is in long-run equilibrium,


A) price is equal to average total cost.
B) price is equal to marginal cost.
C) price is equal to marginal revenue.
D) the firm operates at its efficient scale.

E) None of the above
F) B) and D)

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The "competition" in monopolistically competitive markets is most likely a result of having many sellers in the market.

A) True
B) False

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Table 16-5 Traci's Hairstyling is one salon among many in the market for hairstyling.The following table presents cost and revenue data for hair cuts at Traci's Hairstyling. Table 16-5 Traci's Hairstyling is one salon among many in the market for hairstyling.The following table presents cost and revenue data for hair cuts at Traci's Hairstyling.    -Refer to Table 16-5.If the government forced Traci's to produce at the efficient scale of output,what is the maximum profit Traci's could earn? A)  $77 B)  $80 C)  $84 D)  $96 -Refer to Table 16-5.If the government forced Traci's to produce at the efficient scale of output,what is the maximum profit Traci's could earn?


A) $77
B) $80
C) $84
D) $96

E) B) and C)
F) B) and D)

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Kirk consumes Pepsi exclusively.He claims that there is a clear taste difference and that competing brands of cola leave an unsavory taste in his mouth.In a blind taste test,Kirk is found to prefer Pepsi to store-brand cola eight out of ten times.The results of Kirk's taste test would refute claims by critics of brand names that


A) consumers are always willing to pay more for brand names.
B) brand names cause consumers to perceive differences that do not really exist.
C) consumers with the lowest levels of income are the most likely to be influenced by brand name advertising.
D) brand names are a form of socially efficient advertising.

E) None of the above
F) All of the above

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A firm has the following cost structure: A firm has the following cost structure:   If this firm is in a typical perfectly competitive market,in the long run it will likely produce A)  4 or fewer units of output. B)  5 units of output. C)  more than 5 units of output. D)  None of the above are necessarily correct because there is not enough information to tell. If this firm is in a typical perfectly competitive market,in the long run it will likely produce


A) 4 or fewer units of output.
B) 5 units of output.
C) more than 5 units of output.
D) None of the above are necessarily correct because there is not enough information to tell.

E) A) and D)
F) None of the above

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An oligopoly


A) has a concentration ratio of less than 50 percent.
B) is a price taker.
C) is a type of imperfectly competitive market.
D) has many firms rather than just one firm or a few firms.

E) A) and D)
F) B) and D)

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Table 16-3 This table shows the demand schedule,marginal cost,and average total cost for a monopolistically competitive firm. Table 16-3 This table shows the demand schedule,marginal cost,and average total cost for a monopolistically competitive firm.    -Refer to Table 16-3.How much profit will this firm earn when it chooses its output to maximize profit? A)  a $4 loss B)  a $2 loss C)  a $6 profit D)  a $16 profit -Refer to Table 16-3.How much profit will this firm earn when it chooses its output to maximize profit?


A) a $4 loss
B) a $2 loss
C) a $6 profit
D) a $16 profit

E) C) and D)
F) All of the above

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Figure 16-6 Figure 16-6   -Refer to Figure 16-6.If a firm in a monopolistically competitive market was producing the level of output depicted as Q<sub>d</sub> in panel (d) ,it would A)  not be maximizing its profit. B)  be minimizing its losses. C)  be losing market share to other firms in the market. D)  be operating at excess capacity. -Refer to Figure 16-6.If a firm in a monopolistically competitive market was producing the level of output depicted as Qd in panel (d) ,it would


A) not be maximizing its profit.
B) be minimizing its losses.
C) be losing market share to other firms in the market.
D) be operating at excess capacity.

E) A) and C)
F) A) and B)

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Senator Hubris wants to pass a law that would require all monopolistically competitive firms to operate at their efficient scale.If this law were to pass and be enforced,we would expect that monopolistically competitive firms would


A) see their profits increase.
B) break even.
C) lose money.
D) not really be affected by the law.

E) None of the above
F) C) and D)

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Figure 16-1.The figure is drawn for a monopolistically competitive firm. Figure 16-1.The figure is drawn for a monopolistically competitive firm.   -Refer to Figure 16-1.In order to maximize profit,the firm will charge a price of A)  $8. B)  $12. C)  $16. D)  $18. -Refer to Figure 16-1.In order to maximize profit,the firm will charge a price of


A) $8.
B) $12.
C) $16.
D) $18.

E) B) and C)
F) A) and B)

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A monopolistically competitive market is like a competitive market in that


A) both market structures feature easy entry by new firms in the long run.
B) the main objective of firms in both market structures is something other than profit maximization.
C) firms in both market structures produce the welfare-maximizing level of output.
D) firms in both market structures set price above marginal cost.

E) A) and B)
F) B) and C)

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In monopolistically competitive markets,positive economic profits


A) suggest that some existing firms will exit the market.
B) suggest that new firms will enter the market.
C) are sustained through government-imposed barriers to entry.
D) are never possible.

E) A) and B)
F) A) and C)

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List five goods that are likely sold in a monopolistically competitive market.

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Books,CDs,movies,com...

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On a vacation to Cancun,Mexico,you find yourself eating every meal at the local McDonald's rather than having a hamburger from one of the street vendors.Your traveling companion claims that you are irrational,since you never eat McDonald's hamburgers when you are home,and McDonald's hamburgers cost more than those prepared and sold by Cancun's street vendors.An economist would most likely explain your behavior by suggesting that


A) your behavior is rational,but your friend's behavior is clearly irrational.
B) you are clearly irrational,but your friend's behavior is rational.
C) the McDonald's brand name suggests consistent quality.
D) the advertising by McDonald's in Cancun is more persuasive than the advertising by McDonald's in your home town.

E) None of the above
F) A) and C)

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Since a firm in a monopolistically competitive market faces a


A) downward-sloping demand curve,it will always operate with excess capacity.
B) downward-sloping demand curve,it will always operate at its efficient scale.
C) perfectly elastic demand curve,it will always operate with excess capacity.
D) perfectly inelastic demand curve,it will always operate at efficient scale.

E) A) and B)
F) None of the above

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