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Exam 7: Business Marketing

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Question 1

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A decline in the availability of bicycle handle bars will decrease Huffy Bicycle Company's production of bicycles.This decreased production in turn will reduce Huffy's demand for bicycle seats.This scenario illustrates__________demand.

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Question 2

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​TomSauce,a brand of tomato sauce,advertises that the tomatoes it uses are processed within 24 hours of being picked to ensure product freshness.In this scenario,the fresh tomatoes are examples of _____.

A) raw materials
B) ​component parts
C) ​MRO items
D) supplies

E) C) and D)
F) B) and C)

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Question 3

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Business marketing deals with the purchase and sale of goods and services intended for__________.

The more digits in a North American Industry Classification System (NAICS)code,the less homogeneous a group will be.

_____ are expense items that do not become part of a final product.

A small increase or decrease in consumer demand can produce a much larger change in demand for the facilities and equipment needed to make the consumer product.This is known as__________.

​_____ is the condition that exists when one party has confidence in an exchange partner's reliability and integrity.

Inland Eastex Inc.manufactures paper that is used for printing covers for different types and sizes of magazines.The percentage of magazine sales determines how much paper Inland Eastex will produce each year.This is an example of__________demand.

A consumer product is used to manufacture other goods or services,to facilitate an organization's operations,or to resell to other customers.

Inland Eastex Inc.manufactures paper that is used for printing covers for different types and sizes of magazines.The percentage of magazine sales determines how much paper Inland Eastexwill produce each year.This is an example of _____ demand.​

Leo buys 500 sheets of paper from a vendor for his printing firm.He is satisfied with the product,and he orders the same quantity from the same vendor every week.This is most likely an example of a__________.

Mandy's Printing Inc.manufactures and sells photocopiers,printers,and scanners to various offices.This is an example of _____.​

​_____ are goods,such as portable tools and office equipment,which are less expensive and shorter-lived than installations.

Rachel,a university student,purchases a watch as a gift forher mother.In this scenario,the watch is an example of a(n) _____ product.​

Many companies offer ethics training to employees and have codes of ethics that help guide buyers and sellers in business.

Ethics refers to a firm's belief that an ongoing relationship with another firm is so important that it warrants maximum efforts at maintaining it indefinitely.

A product is defined as a business product rather than a consumer product on the basis of its__________.

The North American Industry Classification System (NAICS) data can be used to:

In the context of measuring online success,the__________is important because big spenders can be the most profitable customers for a business.

Which of the following is true of business marketing?