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________ involves planning but also involves improving efficiency and increasing productivity while placing emphasis on quality.


A) Total quality management
B) Management by objectives
C) Organizational planning
D) Strategic forecasting

E) A) and B)
F) A) and C)

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Discuss the purpose of planning. Who does it and why?

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Planning gives direction not only to top management but to all associates as they focus on goal accomplishment. Top executives do most of the strategic planning and operational or front -line managers do the short -term or operational planning.

________ is the process of acquiring ownership or control of competitors with similar products in the same or similar markets.


A) Geographic expansion
B) Horizontal integration
C) Product development
D) Market penetration

E) A) and D)
F) A) and B)

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Planning involves selecting the various ________ that the organization wants to achieve and the ________ to be taken to ensure that they are accomplished.


A) targets and tactics
B) objective and strategies
C) goals and strategies
D) strategies and objectives

E) A) and C)
F) B) and D)

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________ are specific actions that associates must follow.


A) Procedures
B) Policies
C) Rules
D) Strategies

E) C) and D)
F) A) and C)

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What is an environmental scan? How and why would you perform one?

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Environmental scanning is the process of...

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________ aims to increase market share by promoting sales aggressively in existing markets.


A) Horizontal integration
B) Geographic expansion
C) Product development
D) Market penetration

E) C) and D)
F) None of the above

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D

This concept identifies the best way of doing something, which companies excel in that area, and how our company can improve upon it.


A) Benchmarking
B) Leveling
C) Targeting
D) Scaling

E) A) and B)
F) A) and C)

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What is the process of screening large amounts of information to anticipate and interpret changes in the surrounding economic area?


A) SWOT analysis
B) Environmental scanning
C) Forecasting
D) Planning

E) A) and B)
F) A) and C)

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What is the managerial process that determines the goals of the organization and then plans the objective?


A) Operational analysis
B) Operational assessment
C) Management by objectives
D) Strategic goals assessment

E) A) and C)
F) C) and D)

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________ is the prediction of future outcome.


A) Planning
B) Development
C) Scheduling
D) Forecasting

E) A) and B)
F) All of the above

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A ________ is used to assess the company's internal and external processes and use them to their advantage.


A) Internal analysis
B) Operating analysis
C) Productivity analysis
D) SWOT analysis

E) C) and D)
F) B) and C)

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________ are generally created for periods of up to one year and fit in with long range plans of the organization.


A) Operational plans
B) Financial scheduling
C) Goals and objectives
D) Strategic plans

E) A) and D)
F) A) and C)

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How would you create an operational plan? Discuss the seven steps of operational planning.

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Operational plans are generally created ...

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What is the process of determining outcomes for each area and associate?


A) Environmental analyzing
B) Goal setting
C) Selecting alternatives
D) Forecasting

E) B) and C)
F) None of the above

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________ planning is often done at the last minute with little or no sharing of goals and strategies


A) Formal
B) Recognized
C) Informal
D) Strategic

E) A) and B)
F) B) and D)

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Which of the following is NOT a key operating area?


A) Productivity
B) Employee satisfaction
C) Guest satisfaction
D) Scheduling

E) None of the above
F) A) and B)

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Discuss the Strategic planning process and how it coordinates with corporate level and operational planning. Include the three corporate strategies in your discussion.

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Student answers should include who performs this planning phase, the three corporate level strategies (Growth, strategic alliances and joint ventures, and diversification), a SWOT analysis, environmental scanning, and the process by which manager's plan.

________ are broad guidelines for associates to use when making decisions.


A) Procedures
B) Rules
C) Policies
D) Strategies

E) C) and D)
F) B) and D)

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Define and give an example of using Total Quality Management in a hotel environment.

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TQM not only involves planning but also ...

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