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Which of the following is likely to have the most price elastic demand?


A) ice cream
B) frozen yogurt
C) vanilla ice cream
D) Häagen-Dazs® vanilla bean ice cream

E) All of the above
F) A) and C)

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With regard to elasticity, if a firm has a longer time to adjust to a price increase, supply will be more

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If the demand curve is linear and downward sloping, which of the following statements is not correct?


A) Demand is more elastic on the lower part of the demand curve than on the upper part.
B) Different pairs of points on the demand curve can result in different values of the price elasticity of demand.
C) Different pairs of points on the demand curve result in identical values of the slope of the demand curve.
D) Starting from a point on the upper part of the demand curve, an increase in price leads to a decrease in total revenue.

E) A) and B)
F) All of the above

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The price elasticity of demand measures the


A) magnitude of the response in quantity demanded to a change in price.
B) direction of the shift in the demand curve in response to a market event.
C) size of the shortage created by the increase in demand.
D) responsiveness of quantity demanded to a change in income.

E) All of the above
F) A) and B)

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Figure 5-12 Figure 5-12   -Refer to Figure 5-12. Which of the following price changes would result in no change in sellers' total revenue? A) The price increases from $15 to $21. B) The price increases from $18 to $21. C) The price decreases from $24 to $18. D) The price decreases from $27 to $24. -Refer to Figure 5-12. Which of the following price changes would result in no change in sellers' total revenue?


A) The price increases from $15 to $21.
B) The price increases from $18 to $21.
C) The price decreases from $24 to $18.
D) The price decreases from $27 to $24.

E) All of the above
F) A) and B)

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If the cross-price elasticity of demand between two goods is positive, what is the relationship between the two goods?

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The goods ...

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If the price of gasoline rises, when is the price elasticity of demand likely to be the highest?


A) immediately after the price increases
B) one month after the price increase
C) three months after the price increase
D) one year after the price increase

E) A) and C)
F) B) and D)

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The income elasticity of demand is defined as the percentage change in quantity demanded divided by the percentage change in income.

A) True
B) False

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Your younger sister needs $50 to buy a new bike. She has opened a lemonade stand to make the money she needs. Your mother is paying for all of the ingredients. She currently is charging 25 cents per cup, but she wants to adjust her price to earn the $50 faster. If you know that the demand for lemonade is elastic, what is your advice to her?


A) Leave the price at 25 cents and be patient.
B) Raise the price to increase total revenue.
C) Lower the price to increase total revenue.
D) There isn't enough information given to answer this question.

E) None of the above
F) B) and C)

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Scenario 5-4 Milk has an inelastic demand, and beef has an elastic demand. Suppose that a mysterious increase in bovine infertility decreases both the population of dairy cows and the population of beef cattle by 50 percent. -Refer to Scenario 5-4. The change in equilibrium price will be


A) greater in the milk market than in the beef market.
B) greater in the beef market than in the milk market.
C) the same in the milk and beef markets.
D) Any of the above could be correct.

E) B) and D)
F) C) and D)

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If marijuana were legalized, it is likely that there would be an increase in the demand for marijuana. If demand for marijuana is inelastic and the supply of marijuana is perfectly elastic, this will result in


A) higher prices and higher total revenue from marijuana sales.
B) higher prices but lower total revenue from marijuana sales.
C) the same price and higher total revenue from marijuana sales.
D) the same price but lower total revenue from marijuana sales.

E) A) and C)
F) None of the above

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Table 5-12 Table 5-12   -Refer to Table 5-12. Between which two quantities listed is demand most elastic? -Refer to Table 5-12. Between which two quantities listed is demand most elastic?

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When demand is inelastic, a decrease in price will cause


A) an increase in total revenue.
B) a decrease in total revenue.
C) no change in total revenue but an increase in quantity demanded.
D) no change in total revenue but a decrease in quantity demanded.

E) All of the above
F) B) and C)

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Some firms eventually experience problems with their capacity to produce output as their output levels increase. For these firms,


A) market power is substantial.
B) supply is perfectly inelastic.
C) supply is more elastic at low levels of output and less elastic at high levels of output.
D) supply is less elastic at low levels of output and more elastic at high levels of output.

E) A) and D)
F) B) and D)

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Scenario 5-6 Consider the markets for mobile and landline telephone service. Suppose that when the average income of residents of Plainville is $55,000 per year, the quantity demanded of landline telephone service is 12,500 and the quantity demanded of mobile service is 28,000. Suppose that when the price of mobile service rises from $100 to $120 per month, the quantity demanded of landline service decreases to 11,000. Suppose also that when the average income increases to $60,000, the quantity demanded of mobile service increases to 33,000. -Refer to Scenario 5-6. Using the midpoint method, what is the cross price elasticity of demand for landline and mobile service?

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Figure 5-21 Figure 5-21   -Refer to Figure 5-21. Using the midpoint method, what is the price elasticity of supply between $5 and $15? -Refer to Figure 5-21. Using the midpoint method, what is the price elasticity of supply between $5 and $15?

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The price ...

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Which of the following is likely to have the most price elastic demand?


A) lattés
B) doctor's visits
C) eggs
D) natural gas

E) A) and D)
F) A) and C)

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Figure 5-11 Figure 5-11   -Refer to Figure 5-11. If price increases from $10 to $20, total revenue will A) increase by $120, so demand must be inelastic in this price range. B) increase by $320, so demand must be inelastic in this price range. C) decrease by $120, so demand must be elastic in this price range. D) decrease by $320, so demand must be elastic in this price range. -Refer to Figure 5-11. If price increases from $10 to $20, total revenue will


A) increase by $120, so demand must be inelastic in this price range.
B) increase by $320, so demand must be inelastic in this price range.
C) decrease by $120, so demand must be elastic in this price range.
D) decrease by $320, so demand must be elastic in this price range.

E) B) and C)
F) A) and C)

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Holding all other factors constant and using the midpoint method, if a candy manufacturer increases production by 20 percent when the market price of candy increases from $0.50 to $0.60, then supply is


A) inelastic, since the price elasticity of supply is equal to .91.
B) inelastic, since the price elasticity of supply is equal to 1.1.
C) elastic, since the price elasticity of supply is equal to 0.91.
D) elastic, since the price elasticity of supply is equal to 1.1.

E) All of the above
F) A) and B)

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Which of the following is likely to have the most price elastic demand?


A) dental floss
B) milk
C) salt
D) diamond earrings

E) A) and B)
F) A) and C)

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