Question 1

Which of the following statements is true of incomes in the United States?

Accepted Answer

A)   The real median household income has fallen since 2009.
B)   The median household income is the same across different states.
C)   Demographics influence a person's earning potential.
D)   Those who hold a college degree typically earn the same wages as a nondegree holder.E) All of the above
F) B) and C)

Question 2

Which legislative action created the Consumer Financial Protection Bureau (CFPB) ?

Accepted Answer

A)   The Restoring American Financial Stability Act
B)   Credit Card Act
C)   Consumer Product Safety Act
D)   Patient Protection and Affordable Care ActE) C) and D)
F) A) and B)

Question 3

Which of the following statements is true of Generation Y?

Accepted Answer

A)   Its members are not as hardworking and motivated as other generations.
B)   Its members have been raised from childhood to adulthood in the digital world.
C)   Its members have the least spending power than any other cohort.
D)   Its members are the first generation of latchkey children.E) A) and B)
F) A) and C)

Question 4

From a contemporary marketing perspective,it could be said that a person's profession defines his or her lifestyle.

Accepted Answer

A) True 
 B)False

Question 5

Web-based and mobile technologies that allow the creation and exchange of user-generated content are called:

Accepted Answer

A)   social media.
B)   component lifestyles.
C)   competitive marketing.
D)   the external environment.E) A) and C)
F) B) and C)

Question 6

Which of the following accurately reflects current population trends in the United States?

Accepted Answer

A)   Baby Boomers are now the smallest population group
B)   In many parts of the country,multigenerational households are increasingly rare.
C)   The populations in the rural regions of the United States are aging.
D)   Tweens are now the largest population group.E) B) and C)
F) C) and D)

Question 7

The CAN-SPAM Act was passed as an attempt to regulate unsolicited email advertising.The act prohibits commercial emailers from using false addresses and presenting false or misleading information,among other restrictions.

Accepted Answer

A) True 
 B)False

Question 8

Marketers cannot advertise for adulterated and misbranded food or drug products due to the power of:

Accepted Answer

A)   The Association for Prohibition of Adulteration
B)   The General Food Regulations
C)   The Consumables Protection Bureau
D)   The Food and Drug AdministrationE) A) and D)
F) All of the above

Question 9

In times of high inflation,businesses seeking to increase their profit margins can do so only by increasing their efficiency.

Accepted Answer

A) True 
 B)False

Question 10

The form of research that aims to confirm an existing concept or to learn more about a phenomenon is called ________.

Accepted Answer

A)   basic research
B)   applied research
C)   innovative research
D)   the scientific methodE) C) and D)
F) A) and D)

Exam 4: The Marketing Environment

Which legislative action created the Consumer Financial Protection Bureau (CFPB) ?

Correct Answer
verified

In times of high inflation,businesses seeking to increase their profit margins can do so only by increasing their efficiency.

Correct Answer
verified

Marketers cannot advertise for adulterated and misbranded food or drug products due to the power of:

Correct Answer
verified

The CAN-SPAM Act was passed as an attempt to regulate unsolicited email advertising.The act prohibits commercial emailers from using false addresses and presenting false or misleading information,among other restrictions.

Correct Answer
verified

Which of the following accurately reflects current population trends in the United States?

Correct Answer
verified

The form of research that aims to confirm an existing concept or to learn more about a phenomenon is called ________.

Correct Answer
verified

Which of the following statements is true of incomes in the United States?

Correct Answer
verified

Web-based and mobile technologies that allow the creation and exchange of user-generated content are called:

Correct Answer
verified

Which of the following statements is true of Generation Y?

Correct Answer
verified

From a contemporary marketing perspective,it could be said that a person's profession defines his or her lifestyle.

Correct Answer
verified

Exam 4: The Marketing Environment

Which legislative action created the Consumer Financial Protection Bureau (CFPB) ?

Correct AnswerverifiedShow Answer

In times of high inflation,businesses seeking to increase their profit margins can do so only by increasing their efficiency.

Correct AnswerverifiedShow Answer

Marketers cannot advertise for adulterated and misbranded food or drug products due to the power of:

Correct AnswerverifiedShow Answer

The CAN-SPAM Act was passed as an attempt to regulate unsolicited email advertising.The act prohibits commercial emailers from using false addresses and presenting false or misleading information,among other restrictions.

Correct AnswerverifiedShow Answer

Which of the following accurately reflects current population trends in the United States?

Correct AnswerverifiedShow Answer

The form of research that aims to confirm an existing concept or to learn more about a phenomenon is called ________.

Correct AnswerverifiedShow Answer

Which of the following statements is true of incomes in the United States?

Correct AnswerverifiedShow Answer

Web-based and mobile technologies that allow the creation and exchange of user-generated content are called:

Correct AnswerverifiedShow Answer

Which of the following statements is true of Generation Y?

Correct AnswerverifiedShow Answer

From a contemporary marketing perspective,it could be said that a person's profession defines his or her lifestyle.

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified