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Two companies enter an agreement such that Company A can now use Company B's already established marketing channels.Company A made this decision because it was too expensive and time consuming to create a new marketing channel.This is an example of ______.


A) strategic channel alliance
B) agent/broker channel
C) dual or multiple distribution
D) gray marketing channel

E) C) and D)
F) A) and B)

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The focus of businesses has shifted toward determining how products and services are being "pushed" into the marketplace by manufacturers as well as on partnering with members of the supply chain to enhance customer value.

A) True
B) False

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Which of the following is true of channel members within marketing channels?


A) They play roles that are different from those of intermediaries and resellers.
B) They facilitate the change of ownership but not the sale to the final consumer.
C) They provide division of labor but without any particular specialization in moving goods.
D) They help provide contact efficiency as goods move into the hands of the final consumer.

E) B) and C)
F) C) and D)

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Connections between cargo vessels or trucks and transportation networks may eventually lead to the development of smart transportation modes that reroute in real time based on local traffic patterns,weather events,and accidents.Which of the following will someday enable such a possibility?


A) Supply chain analytics
B) The Internet of Things
C) Cloud computing
D) Strategic channel alliances

E) None of the above
F) A) and B)

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When a customer buys a pair of jeans,which of the following is creating form utility?


A) The government
B) The supermarket
C) The transport company
D) The clothing factory

E) C) and D)
F) All of the above

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Five types of internal integration are sought by firms interested in providing top-level service to customers: relationship integration,measurement integration,technology and planning integration,material and service supplier integration,and customer integration.

A) True
B) False

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Which of the following is an advantage of outsourcing logistics functions?


A) It enables firms to locate stock at fewer plants and distribution centers.
B) It helps firms focus investment on their logistical functions rather than on core business.
C) It lengthens the order-to-cash cycle.
D) It eliminates the need to use a third-party logistics company.

E) B) and C)
F) A) and B)

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A _____ enables consumers to return products to the retailer or manufacturer in the event of a product defect or at the end of the product's useful life to the consumer.


A) gray marketing channel
B) reverse channel
C) nontraditional channel
D) digital channel

E) All of the above
F) A) and B)

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When you purchase a loaf of bread,which of the following is creating exchange utility?


A) The transport company
B) The government
C) The supermarket
D) The bread factory

E) B) and C)
F) A) and C)

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Which of the following describes third-party logistics company (3PL) ?


A) It sells physical products as well as services.
B) It minimizes the order-to-cash cycle in a firm's order fulfillment process.
C) It is a permanent part of the firm's supply chain.
D) It does not include information sharing.

E) A) and B)
F) B) and D)

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Companies that work closely with their suppliers can eliminate problems relating to corporate culture,information hoarding,and trust issues.

A) True
B) False

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Which statement is true of agents and brokers?


A) They take title to the goods and services they market.
B) They represent manufacturers' products to potential customers.
C) They often determine the terms of the sale.
D) They get the same fee,regardless of sales volume.

E) All of the above
F) B) and C)

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Intensive distribution is a form of distribution that establishes one or a few dealers within a given area.

A) True
B) False

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Supply chain analytics programs have many objectives that,if realized,would ______.


A) mean higher prices for customers but will lead to greater customer satisfaction
B) mean higher prices for customers and thus lower customer satisfaction
C) offer lower prices for customers but lead to lower customer satisfaction
D) offer lower prices for customers and lead to greater customer satisfaction

E) None of the above
F) C) and D)

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Which statement accurately describes an outcome of acquiring and analyzing big data?


A) It will replace human reasoning with slower but more accurate decision making.
B) It will result in decision making that is based on intuition rather than actual information.
C) It can be used to make decisions about automating supply chain processes,thus replacing human labor.
D) It will accomplish repetitive tasks with significant precision but at a higher cost than human number crunching.

E) B) and D)
F) A) and B)

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Which of the following statements is true of three-dimensional printing?


A) It is expected to lead businesses to act in ways that will increase their carbon footprints.
B) It cannot be used in the automobile parts,biomedical,and fast food industries.
C) It will lead to the mass production of standardized goods rather than custom products.
D) It will nearly eliminate the need to transport finished goods to distribution centers and retailers.

E) A) and B)
F) All of the above

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Which of the following individuals or companies uses an emerging distribution channel structure?


A) A retail store that sells counterfeit backpacks of famous brands
B) An online apparel store that offers subscription services for high-end fashion clothing
C) An electronics retailer who sells products directly to customers through its shop-at-home television channel
D) A department store that sells apparel,electronics,grocery,and home furnishing products of various manufacturers in one location

E) A) and D)
F) None of the above

Correct Answer

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Which statement is true of supply chain management?


A) It reflects a completely employee-driven management philosophy.
B) It enables supply chain managers to focus on pushing products down the marketing channels to consumers.
C) It enables supply chain managers to respond quickly to sudden changes in supply or demand.
D) It gives assembly-line employees total control of materials,processes,money,and finished products.

E) C) and D)
F) B) and C)

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Which of the following statements is true of supply chain management in today's marketplace?


A) Supply chain management reflects a completely employee-driven management philosophy.
B) Standardized products are "pushed" down through marketing channels to consumers.
C) Businesses focus on partnering with members of the supply chain to enhance customer value.
D) Companies that focus on supply chain management commonly report high inventory costs.

E) All of the above
F) None of the above

Correct Answer

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Nearshoring leads to high costs and increases supply chain risk.

A) True
B) False

Correct Answer

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