Question 1

Which of the following statements is true of social commerce?

Accepted Answer

A)   Marketers cannot customize their products per the needs of specific groups of consumers.
B)   It relies on user-generated content on websites to assist consumers with purchases.
C)   Marketers often control the message,the medium,and the response.
D)   It cannot offer consumers the scope of information needed to make knowledgeable decisions on purchases and services.E) A) and D)
F) All of the above

Question 2

Which specific type of website allows users to voice their opinions on all kinds of products and services across every segment of the Internet market?

Accepted Answer

A)   Social bookmarking sites
B)   Review sites
C)   Location-based social networking sites
D)   Search sitesE) A) and B)
F) A) and C)

Question 3

Milan,a marketing manager of a pharmaceutical company,opens dialogues with stakeholders by giving them compelling content across a variety of media.Which social media objective does his actions illustrate?

Accepted Answer

A)   Listen and learn
B)   Build relationships and awareness
C)   Promote products and services
D)   Manage your reputationE) C) and D)
F) A) and C)

Question 4

Posting comments and ratings and reviewing products and services on blogs and forums are activities of which category of social media users?

Accepted Answer

A)   Creators
B)   Critics
C)   Collectors
D)   JoinersE) A) and C)
F) C) and D)

Question 5

Which statement correctly states the impact of social media on consumer behavior?

Accepted Answer

A)   Although social media allow people to continue traditional ways of information gathering,these new technologies make people more knowledgeable by giving them access to a lot of information.
B)   Although social media allow people to stay in touch in new ways,the new technologies mostly confuse people by giving them access to too much information.
C)   Social media have drastically changed the advertising business from an industry based on relationships and conversations to one based on mass-media models.
D)   Social media have drastically changed the advertising business from an industry based on mass-media models to one based on relationships and conversations.E) None of the above
F) B) and D)

Question 6

Which of the following is true of media sharing sites?

Accepted Answer

A)   They allow users to upload and distribute multimedia content such as videos or photos.
B)   They are job-search websites such as LinkedIn where you can also post résumés.
C)   They allow users to add their reviews of products with restricted post-length limits.
D)   They allow individuals to network with friends,peers,and business associates.E) A) and B)
F) None of the above

Question 7

Facebook is by far the largest social network for gaming.

Accepted Answer

A) True 
 B)False

Question 8

Panache,a fashion design company,organizes an online contest.Participants are asked to design women's apparel to be posted on a social media website where its members can vote and provide feedback.Based on those votes,Panache will announce the winner and offer that individual a job at its firm.In this scenario,Panache is involved in _____.

Accepted Answer

A)   brandjacking
B)   tagging
C)   blogging
D)   crowdsourcingE) All of the above
F) A) and C)

Question 9

Which of the following defines the content of sentiment analysis?

Accepted Answer

A)   Positive,neutral,and negative sentiment; trends of sentiment; and volume of sentiment
B)   Trends of positive sentiment,volume of negative sentiment,and changeability of neutral sentiment
C)   Trends of negative sentiment,volume of positive sentiment,and changeability of neutral sentiment
D)   Trends of positive sentiment,volume of neutral sentiment,and changeability of negative sentimentE) C) and D)
F) A) and D)

Question 10

Discuss how the mobile platform is emerging as an effective marketing technology; then identify and briefly describe the range of various mobile marketing tools.

Accepted Answer

Answers will vary.Worldwide,there are mo...

Question 11

According to Charlene Li and Josh Bernoff of Forrester Research,which category of social media users posts comments,ratings,and reviews of products and services on blogs and forums?

Accepted Answer

A)   Critics
B)   Spectators
C)   Joiners
D)   InactivesE) C) and D)
F) A) and B)

Question 12

The social media users who maintain a social networking profile and visit other sites are called __________.

Accepted Answer

A)   collectors
B)   critics
C)   creators
D)   joinersE) None of the above
F) A) and D)

Question 13

Which of the following is the first stage in creating an effective social media plan?

Accepted Answer

A)   Identify the target audience.
B)   Set social media objectives.
C)   Listen to customers.
D)   Define strategies.E) None of the above
F) B) and C)

Exam 18: Social Media and Marketing

Which of the following defines the content of sentiment analysis?

Correct Answer
verified

Which of the following is true of media sharing sites?

Correct Answer
verified

Milan,a marketing manager of a pharmaceutical company,opens dialogues with stakeholders by giving them compelling content across a variety of media.Which social media objective does his actions illustrate?

Correct Answer
verified

Discuss how the mobile platform is emerging as an effective marketing technology; then identify and briefly describe the range of various mobile marketing tools.

Correct Answer
verified
Answers will vary.Worldwide,there are mo...
View Answer

Which statement correctly states the impact of social media on consumer behavior?

Correct Answer
verified

According to Charlene Li and Josh Bernoff of Forrester Research,which category of social media users posts comments,ratings,and reviews of products and services on blogs and forums?

Correct Answer
verified

Facebook is by far the largest social network for gaming.

Correct Answer
verified

Which of the following is the first stage in creating an effective social media plan?

Correct Answer
verified

Which of the following statements is true of social commerce?

Correct Answer
verified

Posting comments and ratings and reviewing products and services on blogs and forums are activities of which category of social media users?

Correct Answer
verified

Correct Answer
verified

The social media users who maintain a social networking profile and visit other sites are called __________.

Correct Answer
verified

Which specific type of website allows users to voice their opinions on all kinds of products and services across every segment of the Internet market?

Correct Answer
verified

Exam 18: Social Media and Marketing

Which of the following defines the content of sentiment analysis?

Correct AnswerverifiedShow Answer

Which of the following is true of media sharing sites?

Correct AnswerverifiedShow Answer

Milan,a marketing manager of a pharmaceutical company,opens dialogues with stakeholders by giving them compelling content across a variety of media.Which social media objective does his actions illustrate?

Correct AnswerverifiedShow Answer

Discuss how the mobile platform is emerging as an effective marketing technology; then identify and briefly describe the range of various mobile marketing tools.

Correct AnswerverifiedAnswers will vary.Worldwide,there are mo...View AnswerShow Answer

Which statement correctly states the impact of social media on consumer behavior?

Correct AnswerverifiedShow Answer

According to Charlene Li and Josh Bernoff of Forrester Research,which category of social media users posts comments,ratings,and reviews of products and services on blogs and forums?

Correct AnswerverifiedShow Answer

Facebook is by far the largest social network for gaming.

Correct AnswerverifiedShow Answer

Which of the following is the first stage in creating an effective social media plan?

Correct AnswerverifiedShow Answer

Which of the following statements is true of social commerce?

Correct AnswerverifiedShow Answer

Posting comments and ratings and reviewing products and services on blogs and forums are activities of which category of social media users?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

The social media users who maintain a social networking profile and visit other sites are called __________.

Correct AnswerverifiedShow Answer

Which specific type of website allows users to voice their opinions on all kinds of products and services across every segment of the Internet market?

Correct AnswerverifiedShow Answer

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
verified
Answers will vary.Worldwide,there are mo...
View Answer

Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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