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Exhibit 4 depicts a monopolistically competitor firm, which is Exhibit 4 depicts a monopolistically competitor firm, which is   A)  Generating normal profits B)  Generating profits in the short run. C)  Generating zero profits in the long run. D)  Generating losses in the short run.


A) Generating normal profits
B) Generating profits in the short run.
C) Generating zero profits in the long run.
D) Generating losses in the short run.

E) All of the above
F) C) and D)

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Evaluate the following statement: "Advertisements that use celebrity endorsements are devoid of any value and do not enhance the efficient functioning of markets."

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Some people argue that celebrity endorse...

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Which of the following is not an argument put forth by economists in support of the use of advertising? Advertising:


A) Increases competition.
B) Provides information to customers about prices, new products, and location of retail outlets.
C) Provides a creative outlet for artists and writers.
D) Provides new firms with the means to attract customers from existing firms.

E) A) and B)
F) C) and D)

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The use of the word "monopoly" in the name of the market structure called "monopolistic competition" refers to the fact that


A) Monopolistically competitive firms charge prices equal to their marginal costs just like monopolists.
B) A monopolistically competitive firm faces a downward-sloping demand curve for its differentiated product and so does a monopolist.
C) Monopolistically competitive markets have free entry and exit just like a monopolistic market.
D) Monopolistically competitive firms produce beyond their efficient scale and so do monopolists.

E) A) and B)
F) A) and C)

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Which of the following products is least likely to be sold in a monopolistically competitive market?


A) Breakfast cereal
B) Cotton
C) Video games
D) Beer

E) None of the above
F) A) and C)

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Monopolistic competition is a market structure in which few firms sell similar products.

A) True
B) False

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Carmen's Café is a monopolistic competitor. If Carmen is currently producing at the output level where her average total cost is minimized and the café is earning economic profits, then in the long run output will


A) Decrease and average total cost will increase.
B) Decrease and average total cost will decrease.
C) Remain unchanged as Carmen's Café is doing the best it can.
D) Increase and average total costs will decrease.

E) None of the above
F) A) and D)

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Which of the following firms is most likely to spend a large percentage of their revenue on advertising?


A) The producer of a highly differentiated consumer product
B) The manufacturer of an undifferentiated commodity
C) A perfect competitor
D) The manufacturer of an industrial product
E) The producer of a low quality product that costs the same to produce as a similar high quality product.

F) C) and E)
G) D) and E)

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Which of the following is not a characteristic of monopolistic competition?


A) A large number of sellers
B) Firms are price takers
C) Free entry into the market
D) A differentiated product

E) C) and D)
F) A) and D)

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Which of the following is true with regard to monopolistically competitive firms' scale of production and pricing decisions? Monopolistically competitive firms produce


A) At the efficient scale and charge a price equal to marginal cost.
B) At the efficient scale and charge a price above marginal cost.
C) With excess capacity and charge a price above marginal cost.
D) With excess capacity and charge a price equal to marginal cost.

E) B) and C)
F) A) and D)

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Which of the following is true regarding the similarities and differences in monopolistic competition and monopoly?


A) The monopolist faces a downward-sloping demand curve while the monopolistic competitor faces an elastic demand curve.
B) The monopolist charges a price above marginal cost while the monopolistic competitor charges a price equal to marginal cost.
C) The monopolist makes economic profits in the long run while the monopolistic competitor makes zero economic profits in the long run.
D) Both the monopolist and the monopolistic competitor operate at the efficient scale.

E) C) and D)
F) A) and C)

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Which of the following conditions is characteristic of a monopolistically competitive firm in short-run equilibrium?


A) P = AR
B) MR = MC
C) P > MC
D) All of the above are correct.

E) B) and C)
F) A) and D)

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What is meant by the term "excess capacity" as it relates to monopolistically competitive firms?

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Monopolistically competitive f...

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Critics of advertising argue that advertising decreases competition while defenders of advertising argue that advertising increases competition and reduces prices to consumers.

A) True
B) False

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Even advertising that appears to contain little information about the product may be useful because it provides a signal about the quality of the product.

A) True
B) False

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The traditional view of monopolistic competition holds that this type of industrial structure is inefficient because


A) There are too few firms to reach an efficient level of production.
B) Firms do not operate at the output that minimizes average costs.
C) Advertising is not used extensively enough to yield an efficient differentiation of the products.
D) Consumers do not have enough choice among the product varieties available.

E) B) and C)
F) C) and D)

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In the long run, firms in monopolistically competitive markets produce at the minimum of their average total cost curves.

A) True
B) False

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When a monopolistically competitive firm raises its price,


A) Quantity demanded falls to zero.
B) Quantity demanded declines, but not to zero.
C) The market supply curve shifts outward.
D) Quantity demanded remains constant.

E) A) and C)
F) All of the above

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List five goods that are likely sold in a monopolistically competitive market.

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Books, CDs, movies, ...

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